BACKGROUND AND JUSTIFICATION
Small and medium-sized enterprises face the challenge posed by exporting and in order to overcome it they should outline strategies with long-term objectives, with a view to finding new markets, with skilled staff at all levels, who can act in an integrated manner and establish various forms of sectoral linkages.
The experience gained by SELA in this area is well recognized, since it has organized numerous courses and workshops on SME internationalization, supported by experts from various public and private organizations in several countries of the region and other regions.
A significant number of those courses and workshops have served to promote and successfully apply strategies, programmes and instruments to facilitate the insertion of SMEs in international markets.