Module 1 – Fundamentals of e-commerce and e-business 

1. 1. 1. Introduction to different concepts and technology
      2. Review of different models
      3. Market trends in Latin America and the Caribbean

This module has been designed to attain the following educational goals: 

• Understand the difference between e-commerce and e-business
• Gain knowledge about the different business models related to e-commerce
• Assess the advantages and disadvantages of e-business
• Identify the different development phases of e-commerce
• Define the opportunities related to the development of infrastructure: fixed, mobile, access to Internet (national and international)
• Analyze the potential economic impact of e-commerce in Latin America and the Caribbean

Module 2 – E-government 

1. 1. 1. Definition, models, barriers and opportunities of e-government
      2. Adoption of e-government in Latin America and the Caribbean and implementation of best practices
      3. Case studies 

This module has been designed to attain the following learning goals: 

• Be able to define the scope of e-government
• Gain knowledge about the main obstacles to the development of e-government
• Identify the benefits associated with the implementation of e-government
• Understand the impact of e-government on e-commerce
• Assess the progress of e-government in Latin America and the Caribbean

Module 3 – Regulatory framework 

1. 1. 1. Public policies, laws and regulation
      2. Regulatory issues
      3. Information security, data protection and computer-related crimes 

This module has been designed to attain the following learning goals: 

• Identify key technological components of e-commerce
• Recognize the different regulatory issues arising from e-commerce
• Identify public policy considerations that support regulatory responses of e-commerce
• Raise awareness about the legal aspects arising from e-commerce
• Raise awareness about the existing laws and regulations and the way they are applied to e-commerce activities
• Define the aspects related to consumer protection in e-commerce
• Recognize various fiscal aspects of e-commerce and trade facilitation
• Raise awareness about the main aspects of intellectual property in e-commerce
• Recognize the link between e-commerce, data protection and information security, as well as the relevance of regulation on the subject

Module 4 – ICT tools 

1. 1. 1. Web technology behind the growth of e-commerce
      2. Components of e-commerce platforms
      3. Presentation of the main solutions of “free software” 

This module has been designed to attain the following learning goals: 

• Describe how Internet and web services support e-commerce
• Identify how technology can create opportunities for selling online
• Know the main features of e-commerce applications
• Understand the main benefits and limitations of “free software” solutions

Module 5 – Payment

1. 1. 1. The classification of the various payment solutions
      2. The most popular payment solutions in Latin America and the Caribbean
      3. Review the most important aspects and present the main conclusions 

This module has been designed to comply with the following learning goals: 

• Identify the basic functions of online payments
• Analyze the use of credit cards in e-commerce
• Be able to classify and differentiate, and understand how the different electronic payment solutions operate
• Understand the history and future of e-money through the review of the different payment methods
• Analyze the main payment methods in Latin America and the Caribbean

 Module 6 – Logistics 

1. 1. 1. Introduction to the different concepts and technology
      2. Review of the different models
      3. Trends of the market in Latin America and the Caribbean 

This module has been designed to comply with the following learning goals: 

• Gain knowledge about the parts of the distribution chain
• Identify the integration of logistics and shipping in information systems of e-commerce
• Be able to measure the impact of logistics on customer service
• Identify the challenges of the “last kilometre” of shipping
• Assess the benefits and disadvantages of insourcing and outsourcing of logistics
• Identify the different tasks that are carried out in the logistic centres

 Module 7 – Marketing 

1. 1. 1. Market research
      2. Marketing strategy
      3. Branding
      4. Advertising
      5. Digital marketing
      6. Positioning
      7. Social networks
      8. Mobile marketing 

This module has been designed to comply with the following learning goals: 

• Identify what traditional marketing and digital marketing are
• Define how each tool works
• Develop an online marketing plan
• Identify the performance indicators of an e-commerce web site
• Assess the results of an advertising campaign in order to be able to make improvements