AGENDA
Wednesday, 7 June 2017
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Morning |
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8:30 – 9:00 |
INSCRIPCIONES Y REGISTRO |
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9:00 – 9:15 |
OPENING SESSION
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9:15 – 9:45 |
INTRODUCTORY SESSION |
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9:45 – 10:00 |
Presentation of methodology of the workshop and facilitators: |
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10:00 – 10:30 |
MODULE 1 What is intellectual property? Division of intellectual property: Industrial property Copyright and related rights Importance of intellectual property for MSMEs How to use intellectual property to increase value of MSMEs? What is the value of intellectual property assets? Why is intellectual property important for MSMEs?
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10:30 – 10:45 |
COFFEE BREAK |
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10:45 – 11:45 |
Industrial property What are trademarks? How to choose your trademark? Trademark search Why do trademarks allow you to export products?
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11:45 – 12:30 |
Geographical indications, collective marks and certification marks What are collective marks? What are certification marks? What are geographical indications? How can an MSME use these distinctive signs to distinguish its products or services?
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12:30 – 2:00 |
FREE TIME FOR LUNCH |
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Afternoon
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2:00 – 3:00 |
Industrial designs What are industrial designs? How can industrial designs benefit an MSME? How to protect an industrial design?
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3:00 – 4:00 |
Patents What is a patent? What is a utility model? How can patents or utility models serve MSMEs? What does an MSME need to protect a patent or a utility model? Reasons for patenting an invention What happens if inventions are not patented? How to use patent information? When should an MSME decide whether it protects an invention or an innovation?
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4:00 – 4:15 |
COFFEE BREAK |
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4:15 – 5:15 |
Industrial secrets What are industrial secrets? How can industrial secrets serve MSMEs? How to protect industrial secrets of your MSME? Patent or industrial secret? What precautionary measures should be taken to protect an industrial secret?
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Thursday, 8 June 2017
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Morning |
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| 8:30 – 9:30 |
MODULE 2 Trainer: Alejandro del Valle What is copyright? How to use copyright if you are a user How to use copyright if you are an owner What do I need to protect copyright?
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| 9:30 – 10:30 |
Related rights and collective management organizations What is a related right? What categories do related rights include? What are collective management organizations?
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| 10:30 – 10:45 |
COFFEE BREAK |
| 10:45 – 12:30 |
Contracts Trademark and franchise license agreements Patent licensing Copyright licensing Technology transfer
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12:30 – 2:00 |
FREE TIME FOR LUNCH |
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Afternoon
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| 2:00 – 3:00 |
Protection of intellectual property rights Registration of trademarks Registration of patents and industrial designs Registration of copyright Registration abroad Principle of territoriality Exhaustion of rights and parallel imports
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| 3:00 – 4:00 |
Intellectual property strategy for MSMEs What should an intellectual property strategy contain? How to develop an intellectual property strategy? Management of intellectual property rights How can an intellectual property strategy serve me? Financing Investment Business plan
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| 4:00 – 4:15 |
COFFEE BREAK |
| 4:15 – 5:15 |
Defense of intellectual property rights How to enforce intellectual property rights of MSMEs? Who must defend intellectual property rights? Common situations faced by MSMEs in the field of intellectual property protection Unfair competition, counterfeiting and piracy What procedures can be used? Arbitration Mediation
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Friday, 9 June 2017 |
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Morning |
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8:30 – 10:30 |
MODULE 3: Case studies for MSMEs Example of a case Guidelines to develop an intellectual property strategy Development of an intellectual property strategy for your MSME
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10:30 – 10:45 |
COFFEE BREAK |
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10:45 – 11:45 |
Continuation MODULE 3 |
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11:45 - 12:30 |
QUESTIONS AND ANSWERS |
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12:30 – 1:00 |
CLOSING SESSION
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1:00 – 2:00 |
FREE TIME FOR LUNCH |
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Afternoon |
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2:00 – 8:00 |
ACTIVITY PLANNED BY THE GUATEMALAN INSTITUTE OF TOURISM AND THE MINISTRY OF ECONOMY (MINECO) OF GUATEMALA (subject to confirmation) |
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TRAINER |
RESUMÈ |
PHOTOGRAPH |
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Ezrra Orozco Vice-Minister for Development of MSMEs of the Ministry of Economy (MINECO) of Guatemala |
PhD in Business Sciences, with a Masters in Finance and a Business Administrator. Specialist in Microfinance and business development services for MSMEs. 25 years of experience as an entrepreneur and 17 years in consulting and management of non-profit institutions. Experience working in International Cooperation programs in various International Organizations.
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| Ana Karina Calderón |
Lawyer and notary with a Master’s Degree in Intellectual and Industrial Property and Information Technologies from the University of Alicante, Spain, with more than 20 years of experience in the field. Chairman of the Board of Directors of the Guatemalan Chamber of Intellectual Property. Professor of the Course on Intellectual Property at different universities in Guatemala. Recommended as a leading lawyer in intellectual property by Chambers & Partners Legal Publisher and Legal 500.
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| María Isabel Saravia |
Lawyer and notary with Specialization Courses on Intellectual Property by WIPO, with more than 12 years of experience in the field. Director of Intellectual Property at the law firm Comte & Font/Legalsa. Member of the Intellectual Property Committee of AMCHAM. Secretary of the Board of Directors of the Guatemalan Chamber of Intellectual Property.
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| Ivón Hernández |
Lawyer and notary from the Rafael Landívar University Technician of Designations of Origin and Geographical Indications for Coffee from the Spanish Cooperation Agency. Master’s Degree in Intellectual Property from the University of Turin and the World Intellectual Property Organization. Director of the Intellectual Property Department at the law firm Arias Guatemala. Professor of the Course on Intellectual Property at the Rafael Landivar, Del Istmo and Del Valle Universities. Member of the Guatemalan Chamber of Intellectual Property.
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| Gabriela Gándara |
Lawyer and notary from the Francisco Marroquín University. Master’s Degree in Intellectual and Industrial Property (Magister Lvcentinvs) from the University of Alicante, Spain. Director of the Intellectual Property Department at the law firm Novales Abogados. Professor of the Course on Intellectual Property at the Francisco Marroquín and Rafael Landivar Universities. She served as a Legal Advisor of the Registry of Intellectual Property (2011-2013). Member of the Academic Board of the Guatemalan Chamber of Intellectual Property.
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| Cristina Umaña |
Lawyer and notary from the Francisco Marroquín University. Master’s Degree in Intellectual and Industrial Property and Information Technologies from the University of Alicante, Spain. Professor of the Course on Intellectual Property at the Francisco Marroquín and Rafael Landivar Universities. Intellectual Property and Corporate Lawyer at the law firm Umaña & Asociados. Member of the Academic Board of the Guatemalan Chamber of Intellectual Property.
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| Luis Pablo Cobar |
Lawyer and notary from the University of San Carlos. Master’s Degree in Economics from the Francisco Marroquín University / Centre for Advanced Studies Manuel Ayau in Madrid. Member of team of expert consultants. Consultancy for the development of national policy and competition law for Guatemala. Guest Professor of intellectual property and competition law at the American Chamber of Commerce (AmCham) and School of Judicial Studies - Supreme Court of Justice. Member of the Guatemalan Chamber of Intellectual Property.
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| Alejandro del Valle |
Lawyer and notary from the Rafael Landivar University. Master’s Degree in Intellectual Property from the University of San Carlos (studies completed). Director of the Intellectual Property Department at the law firm QIL+4 Abogados. Professor of the Course on Intellectual Property at the Rafael Landivar University and other universities of the country. Member of the Academic Board of the Guatemalan Chamber of Intellectual Property.
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| Verónica Ponce |
Lawyer and notary from the Rafael Landivar University. Master's Degree in Constitutional Law and Master's Degree in Procedural Law from the Rafael Landívar University. Director of litigation of AGINPRO, collective management society that exercises the defense of related rights of phonogram producers and performers in Guatemala. Professor of the Courses on Procedural Law and Criminal law from the Rafael Landivar University. Member of the Academic Board of the Guatemalan Chamber of Intellectual Property.
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| Andrés Wyld |
Lawyer and notary from the Francisco Marroquín University. LLM from The London School for Economics and Political Science. Lawyer at the law firm MAYORA IP. Legal Director of the Division of Restaurants in Central America, Corporación Multi Inversiones. First Secretary in the Permanent Mission of Guatemala to the World Trade Organization. Professor at the Francisco Marroquín University. Member of the Board of Directors of the Guatemalan Chamber of Intellectual Property.
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| Gustavo Noyola |
Lawyer and notary from the Francisco Marroquín University. Master’s Degree in Intellectual Property from the University of San Carlos (studies completed). Director of Intellectual Property at the law firm Central Law. Member of Committees in the International Trademark Association and the Inter-American Association of Intellectual Property. Member of the Academic Board of the Guatemalan Chamber of Intellectual Property.
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| Enrique Moller |
Lawyer and notary from the Rafael Landivar University. Master’s Degree in Trade and Economic Law from the Rafael Landívar University. Partner and co-founder of the firm EY Centroamérica Inc. Professor of the Courses on Trade Law and Procedural Theory at the Rafael Landivar University. Member of the Board of Directors of the University of the Isthmus. Ambassador of Intellectual Property for the International Chamber of Commerce (ICC). Member of the Board of Directors of the Guatemalan Chamber of Intellectual Property. |
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