WORKSHOP TO SUPPORT ENTREPRENEURS IN THE PROTECTION OF INTELLECTUAL PROPERTY RIGHTS: PROTECTION OF TRADEMARKS AND PATENTS FROM THE PERSPECTIVE OF MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES (MSMES)
Guatemala City, Guatemala. June  07 to 09, 2017 . Clarion Suites Guatemala Hotel. 14 Calle 3-08, Zona 10, Guatemala 01010..

OBJECTIVES

In compliance with the Work Programme for 2017 approved by the Latin American Council of SELA, this activity aims to: i) Record the usefulness and importance of the protection of intellectual property rights, especially those rights associated with patents and trademarks, for the marketing of goods and services offered by MSMEs; ii) Identify the various methods by which the protection of intellectual property rights can increase the commercial value of MSMEs; iii) Link the holding of intellectual property rights by MSMEs with the procurement of funds; iv) Understand the relationship between the protection of intellectual property rights and export opportunities for MSMEs; and v) Build the capacity of MSMEs to obtain and maintain intellectual property rights in internal and external markets.