CONTENTS OF THE PROGRAMME
The SELA-Emprende course will be taught by the Institute for Advanced Studies in Administration (IESA) under the online platform of the institution. The total number of participants will be divided into cohorts of thirty people, with each of them being able to obtain the assistance of an academic mentor.
The contents of the programme will be divided into weeks for a total of eight (8) weeks. The structure will be as follows:
Week 1: Map to validate your idea
Week 2: Value creation
Week 3: Value delivery and capture
Week 4: Business efficiency
Week 5: Opportunity in numbers
Week 6: The environment and its risks, strategy applied to the business model
Week 7: Minimum Viable Team, build your team
Week 8: Business pitching and closing
The SELA-Emprende Programme contains the participant's guides, multimedia presentations, examinations and access to discussion forums. At the end of each module, evaluations will be carried out to verify the assimilation of the most important concepts of each session.
The academic mentor will facilitate the dissemination of modules and accompany the participants of the course during the 8 weeks.