DIGITAL COURSE ON ENTREPRENEURSHIP IN LATIN AMERICA AND THE CARIBBEAN
September  01 to October  17, 2017

DESCRIPTION OF THE CONTENTS OF MODULES

Week 1:   Map to validate your idea

-Business plan: a new vision

-Business model

-Business model Canvas

-Reflections

-Practical implementation

 

Week 2:   Value creation

-How to create value

-Value proposition

-Market segments

-Menu to create minimum viable products (MVP)

-Practical implementation

 

Week 3:   Value delivery and capture

-Channels: Interfaces between the proposal and customers

-Relationships: types and their effectiveness depending on the phase of the idea

-Revenue streams: how would customers prefer to pay? Criteria for selection

-Analysis and practical implementation

 

Week 4:   Business efficiency

-Key resources: What to have and when to have it

-Key activities: What should be done and measured constantly

-Key partners: Types of partnerships and objectives

-Cost structure: What remains to be done when executing a business idea?

 

Week 5:   Opportunity in numbers

-Minimum conditions for economic viability: investment, income and costs, and liquidity

-Initial investment: How to estimate it

-Funding: Where and how to obtain it

-Cash reserve

-Practical implementation

 

Week 6:   The environment and its risks, strategy applied to the business model

-Key trends

-Market forces

-Macroeconomic forces

-Industry forces

-SWOT matrix applied to the Canvas

-Complementary subject: Pricing

-Complementary subject: Scenarios

 

Week 7: Minimum viable team, build your team

-The seven faces of innovation in business models

-What do I prefer: To work alone or have partners?

-Criteria for dividing equity

-What team should I build?

-Complementary subject: nature of the agreement and sand traps

 

Week 8: Business pitching and closing