DESCRIPTION OF THE CONTENTS OF MODULES
Week 1: Map to validate your idea
-Business plan: a new vision
-Business model
-Business model Canvas
-Reflections
-Practical implementation
Week 2: Value creation
-How to create value
-Value proposition
-Market segments
-Menu to create minimum viable products (MVP)
-Practical implementation
Week 3: Value delivery and capture
-Channels: Interfaces between the proposal and customers
-Relationships: types and their effectiveness depending on the phase of the idea
-Revenue streams: how would customers prefer to pay? Criteria for selection
-Analysis and practical implementation
Week 4: Business efficiency
-Key resources: What to have and when to have it
-Key activities: What should be done and measured constantly
-Key partners: Types of partnerships and objectives
-Cost structure: What remains to be done when executing a business idea?
Week 5: Opportunity in numbers
-Minimum conditions for economic viability: investment, income and costs, and liquidity
-Initial investment: How to estimate it
-Funding: Where and how to obtain it
-Cash reserve
-Practical implementation
Week 6: The environment and its risks, strategy applied to the business model
-Key trends
-Market forces
-Macroeconomic forces
-Industry forces
-SWOT matrix applied to the Canvas
-Complementary subject: Pricing
-Complementary subject: Scenarios
Week 7: Minimum viable team, build your team
-The seven faces of innovation in business models
-What do I prefer: To work alone or have partners?
-Criteria for dividing equity
-What team should I build?
-Complementary subject: nature of the agreement and sand traps
Week 8: Business pitching and closing