ORANGE ECONOMY: CREATING OPPORTUNITIES FOR REGIONAL DEVELOPMENT
Medellín , Colombia. August  05 to 07, 2019 . El Poblado Business Centre, Medellín Chamber of Commerce, Av. El Poblado #16a Sur-75.

AGENDA

5 August 2019

Morning 

  

8:30 - 9:00

 REGISTRATION
9:00 – 9:30

OPENING SESSION 

  • Federico Gutiérrez, Mayor of Medellín
  • Saúl Pineda, Vice-Minister of Business Development, Ministry of Commerce, Industry and Tourism of Colombia
  • Ambassador Javier Paulinich, Permanent Secretary of SELA
09:30 – 11:10

SESSION I. ORANGE ECONOMY: WHAT IS IT AND HOW DOES IT CONTRIBUTE TO ECONOMIC AND SOCIAL DEVELOPMENT?

Moderator: David Melo, Vice-Minister of Orange Economy and Creativity, Ministry of Culture (Colombia) 

  • Andrés Gribnicow, Secretary of Culture and Creativity, Ministry of Education, Culture and Technology of Argentina
  • Carlos Aguilar Navarro, Director, National Institute of Culture (INAC) of Panama (*)
  • Mario Cimoli, Director, Productive and Business Development Division of ECLAC
  • Camilo Fernández de Soto, President of Colombia Productiva
11:10 – 11:30

OPEN DISCUSSION
11:30 – 11:40

COFFEE BREAK

11:40 – 1:00

SESSION II. LEARNING TO START A BUSINESS IN THE ORANGE ECONOMY: MAIN CHALLENGES AND DETERMINANTS OF SUCCESS

Moderator: Saúl Pineda, Vice-Minister of Business Development, Ministry of Commerce, Industry and Tourism of Colombia 

  • Ignacio Gaitán, President of iNNpulsa Colombia
  • Anna Wiersma, Analyst of Policies, Global Relations Secretariat of the OECD
  • Alejandra Luzardo, Lead Specialist in Innovation and Creativity, Inter-American Development Bank (IDB)
  • Roberto Urbieta, President and Director-General of GEN-Paraguay

1:00 – 1:20

OPEN DISCUSSION

1:20 – 2:30

LUNCH

Afternoon

2:30 – 3:50

SESSION III. PUBLIC POLICIES IN THE ORANGE ECONOMY: TOWARDS A TERRITORIAL APPROACH

Moderator: Andrés Arévalo, Director of Productivity and Competitiveness, Ministry of Commerce, Industry and Tourism (Colombia) 

  • Consuelo Valdés, Minister of Culture, Arts and Heritage of Chile (*)
  • María Fernanda Galeano, Secretary of Economic Development of Medellín
  • Representative of Cali – To be defined
  • Francisco Novellino, Manager of the Services Sector, 2020 National Programme for Economic Development

3:50 - 4:10

OPEN DISCUSSION

4:10 – 4:20

COFFEE BREAK

4:20 – 5:20

SESSION IV. EDUCATION AND TRAINING FOR TALENT DEVELOPMENT

Moderator: Ana Lucía Pérez, Representative of the University-Firm-State Committee (University of Antioquia)

  • Carlos Mario Estrada Molina, Director-General, National Learning Service (SENA)
  • Eduardo Araujo, Vice-President of Communications, City of Knowledge Foundation in Panama
  • Saadia Sánchez Vegas, Representative of UNESCO for Bolivia, Colombia, Ecuador and Venezuela

5:20 - 5:40

OPEN DISCUSSION

 

6 August 2019

  

Morning 

  

09:00 – 10:30

SESSION V. OPPORTUNITIES FOR INTEGRATION OF THE ORANGE ECONOMY IN INTERNATIONAL MARKETS

Moderator: Adriana González, Director of Cultural Entrepreneurship, Ministry of Culture (Colombia) 

  • Omaira Rodríguez, Specialist in Creative Industries, Uruguay XXI
  • Mariam Polanco, President of ICREA-AGEXPORT of Guatemala
  • Flavia Santoro, President of ProColombia
  • Luis Torres, Secretary-General, PromPerú (*)
  • Paulo Carreño King, Director-General of PROMÉXICO (*)

10:30 - 11:00

OPEN DISCUSSION

11:00 – 11:10

COFFEE BREAK

11:10 – 12:30

SESSION VI. FINANCING IN ORANGE PROJECTS         

Moderator: Javier Díaz, President of Bancoldex (Colombia) 

  • Saira Samur, Vice-President of Territorial Development of FINDETER in    Colombia
  • Representative of a private bank
  • Mario Durán-Ortiz, Lead Specialist of the Housing and Urban Development Division of the IDB
  • Representative of CAF-development bank of Latin America. To be defined

12:30- 12:50

OPEN DISCUSSION

12:50 – 1:50

LUNCH

Afternoon

  

1:50 - 2:50

SESSION VII. SUCCESSFUL EXPERIENCES

Moderator: Representative of SELA 

  • Claudia Triana, Manager of Proimágenes: results of the laws to protect filmmaking
  • Jimena Puyo, Deputy Manager of Artesanías de Colombia: results of the programme for innovation and design laboratories
  • Iván Castaño, Director of Creative Industries, Ministry of Information and Communications Technologies: Impact of Colombia 4.0

2:50 – 3:00

COFFEE BREAK

3:00 – 4:30

SESSION VII. SUCCESSFUL EXPERIENCES. Continuation 

  • María Sisternas Tusell, CEO of MediaUrban, Barcelona, Spain (*)
  • Óscar Barriga, Director of Tawa Producciones, Peru
  • Camila Orantes, co-founder of Startup Spot, El Salvador
  • Octavio Arbeláez, Director-General of Circulart

4:30 - 4:50

OPEN DISCUSSION

4:50 – 5:00

SESIÓN DE CLAUSURA

  • Representative of the Ministry of Commerce, Industry and Tourism of Colombia.
  • Ambassador Javier Paulinich, Permanent Secretary of SELA

(*) To be confirmed


7 August 2019

  

Morning

Flowers fair-related cultural activities. Yet to be defined with local authorities